Adapt /əˈdæpt/ (verb): To change your ideas or behaviour to make them suitable for a new situation


The ability to adapt to a client counterpart’s preferred style is the key to feeling that warm glow when you know you just click with someone. This unlocks new relationships and deepens existing ones that you thought couldn’t go any further. 

All client-facing people, from Account Executives to Sales teams, who want to click with all their client counterparts and develop mutually successful relationships.

Define where you are with your clients now

Identify what tweaks to make to your natural style, to click with more people


Create rapport that helps your client feel comfortable with you (and you with them)

Identify behavioural barriers that may get in your way, and how to overcome them​


Know how to run conversations ​that your clients value


Develop action plans to build your relationships for mutual growth​